SAMSUNG electronics (public relation) Research Paper

SAMSUNG electronics (public relation) - Research Paper ExampleStatement of the situation Samsung needs to improve its public relations in order to increase the sales of its new products and to maintain its brand image. Since on that point ar a large number of subsidiaries to Samsung electronics, appropriate public relation strategies atomic number 18 needed in order to resolve potential problems. Samsung always tracked the latest technologies and moved accordingly. The participations status varies from field to field. Samsung has never looked cover song since it has entered into DRAM or Dynamic Random Access Memory business in 1983. Despite of being dominant over other electronics companies existing today, the company always adopts policies, which can lift their reputation among the people. Its current policy of emphasizing on innovations is mainly encouraged by the time to come situations. The company is well alarum on the matter of future downfall due to a fierce competition from the Chinese electronic manufactures in the field of memory chip qualification and electronic devices due to their policy of aggressive market expansion and low manufacturing cost. Therefore Samsung electronics need to have a strategic public relations plan, which get out improve the companys brand image. Since there are many branches and networks operating all over the world, the company cant ensure the go bad working conditions of each of its employees. This can cause disinterest among employees towards the companys goals and this bequeath affect the public relations management of the firm negatively. aboriginal strategies The mainstay strategies of Samsungs new policy in improving public relations are To be able to gain trust among the people so that they are always ready to depend on the companys technologies spontaneously and without much effort from the companys side. To be able to promote its call to increase the sales to considerable amount. This is not a difficul t task keeping in mind that they are the dominant force in the market. To abide mainly on the changes that are required to withstand the future crisis basically from rivals as well as customers preferring other brands. To ensure better relationship with the consumers, by providing them the facilities they require. Strategic objectives To achieve 100% customer satisfaction so that customers feel that Samsungs latest technology is better than any product of the other companies. This will improve the public relations of Samsung electronics. To achieve 100% employee satisfaction. This is one of the best methods in improving public relations, that is, by gaining complete support from the employees. Having a wet commitment to the public as Samsung has invested in a sustainable electronics recycling program by teaming up with Global Electric Electronic Processing (GEEP) Key publics Customers As the main feature in any business organization is its customer, customers should be well aware of the new policies of the company. Since it is dominating over the electronics device departments, there will not be any lack of trust among the customers. The present customers that we have are more than satisfied with Samsung electronics and this paves a new way for the future prospective customers. With