How to Use Persuasive Writing to Effectively Change Your Customers Behavior

How to Use Persuasive Writing to Effectively Change Your Customers' BehaviorIn order to develop persuasive writing, we must first understand the difference between what a writer does, and what he/she should do. Persuasive writing, for the most part, is in-your-face, direct communication about your product or service. Here are five steps to crafting an effective argument for why people should try your product or use your service.Believe it or not, your first step is actually believing. The ability to believe something is an important skill, because that belief will be our guide on how to explain or convince others that we can help them. Sometimes, we'll get lazy and just tell someone that they should try something because 'they need it,' or 'they just want it.' You might say that's pretty common in this day and age, but it's completely wrong.One of the best pieces of advice that I have learned in my decades of persuasion is that you need to first come up with concrete, tangible proof. A well written persuasive piece starts by making the case that why a person should use your product or service and then shows that you have this proof, and provides reasons why you believe it.Your second step to persuading someone to change their behavior is to change the person's process. That means you need to identify what process is being used to decide to do something. What's the logic behind the action? If the behavior is caused by personal or emotional reasons, perhaps the solution to solving the problem is not as simple as changing the process.Persuasive writing doesn't stop when the argument is complete. Instead, we should continue to strengthen the logic and evidence that supports the argument. What's interesting is that when we repeat a convincing argument, other people will react the same way. They will begin to believe that the information that is contained in your persuasive piece is true. As long as that logic is believable, you've succeeded in convincing another per son to buy your product or use your service.Your third step to writing persuasive writing is to realize that the whole objective of a persuasive piece is to influence other people. You don't want to write a piece of convincing prose only to find out later that you have convinced nothing. It's a sad reality that many people are highly skilled at creating compelling writing that sells, but they're not very good at marketing it.Persuasive writing is never finished. If you can use logic and evidence to convince someone to change their life, you can certainly sell it to them. And if you can market and sell it to them, you've reached the apex of persuasion.